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Friday, January 21, 2011


Posted by iAMjett™ 6:10 AM, under , | No comments

Chef Rosebud Benetiz of Quickfire has recently been touring and invading major cities all over the Philippines to showcase and feature delicacies including popular local ingredients for her 10 minute cooking show at Qtv. And just last year sometime in December, she also visited the City of Golden Friendship and shot an episode or two in Cogon Market.

One of the episodes featured her cooking a quick version of Fried Ham Sandwich ala C.D.O using a special ham as her star ingredient, a product from CDO’s pride SLERS.

When I was a kiddo then, every time we passed by the wide street of Velez, I often take notice of this store. I even mistakenly thought of it as an ice cream parlor because their signage that time, as my childish eyes see it then, is close to that of Selecta (LoL). Little did I know eventually that SLERS is just but a ham shop.

But hey! I figured it’s not just your regular ham shop next door. SLERS is popularly known to be makers of farmland hams, glazed and smoked to excellence. With its delectable chicken ham and beef pastrami, that which they are mostly identified from and two of its trademark sandwiches, Cagay-anons and visitors alike at the cafe are sure to relish their succulent meals. The world-class trademark foods will make each guest’s culinary and gastronomic sojourn to SLERS a sure hit memorable one.

Its inception was made possible by Madame Ofelia “Fely” Pelaez sometime in 1969 in Del Monte, Bukidnon as just a personal culinary venture which then shifted gears to a small time family business. Madame Fely during those times, was accustomed to prepare country style hams for the plantation employees every Yule Tide Season . This small-scale home industry soon burgeoned and now offers a wide array of meat products such as Pinoy staples tocino and longganisa, hotdog and bacon, including the classic Jamon de Cagayan de Oro.The business name SLERS is said to be a combination of initials of the sons and daughters of Madame Fely.

CDO is proud to have SLERS on its sleeves, which is distinguished to be one of the best nationwide food delis. Not only that, SLERS' country hams have recently been acclaimed as gourmet hams by ham connoisseurs.

The Slers Ham & Café is conveniently located at #30 Amparo Lim Bldg, just at the corner of Del Pilar and Velez Streets, Cagayan de Oro City, Philippines. At present, SLERS has two branches in Manila located at 7865 Progreso St., Guadalupe Viejo, Makati City and at Sky Garden , SM City North EDSA..

Photo Credits: Bing™


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From The Land Down South, Philippines
A homegrown Cagaya-anon at his best; a Cebu BPO yuppie for 4 years and is bound to explore all other possibilities. Jetro Augustus Cortez Ramao, better shortly known as Jett, is an enthusiast of many sorts. iAMjett.blogspot.com serves as his avenue to influence and be influenced; to inform and get informed. Hop in and take more notice of iAMjett's being a ..:: good hearted guy + sneakerologist + movie-philliac + has a thing for airports, runways and jet planes + loves to sleep + complicated + non conformist + misjudged and misunderstood at times + doesn't talk much, listens more + caring + sentimental + OC + independent + did i mention OC? + strong willed and persistent + irrational and disobedient at times + used to hate places that require one to dance + maybe i like smiling now...loves cheese but is anything but cheesy + goes for almost anything spicy + has a fluctuating body clock + fickle minded + sensitive + grumpy at times + considerate + practices "delaying gratification" : ::..

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